Design. Never got tired of it.
With 25 years of turning complex challenges into clear, scalable experiences, I adapt the approach to what the problem actually needs, whether that's product, UX, brand or strategy.
Each project navigated technical, organizational, and human constraints and delivered solutions that worked.
I transformed 70+ printed operational guides into an offline-first mobile experience designed for demanding operational environments.
I built a brand identity system rooted in Adinkra symbolism, giving two distinct brands a shared visual language with cultural meaning.
I designed a behavioral science-based learning framework to reduce dropout and improve engagement in voluntary training.
Brand · Motion · Web · Editorial · Photography and more projects
View all projects ↗Pragmatic. Strategic. Still hands-on.
EU Citizen · Varese, Italy
Open to Remote, Hybrid, or On-Site roles
Open to Relocation within Europe
I'm a Senior Designer who bridges business goals, user needs, and technical constraints into coherent, scalable experiences.
My work sits at the intersection of UX, product design, and behavioral science.
Over 25 years, I've worked from designing visual identities for international music tours to building enterprise design systems serving 60,000 employees across 7 global business units at ExxonMobil.
I also contribute to the design community: I mentor designers on ADPList, where I'm a Verified Mentor, and I'm recognized among the top learners at the Interaction Design Foundation. I also founded BA Design Studio and helped grow the BA Design Community to more than 200 members.
Trusted by teams at
Recommendations from managers, collaborators and peers on LinkedIn.
Some challenges need strategic thinking. Others need hands-on design. Many need both. I adapt my role to the needs of the project, helping teams navigate complexity and turn ideas into clear, actionable outcomes.
When teams are stuck between competing priorities, I help identify what actually matters, and build a design direction that holds up across stakeholders, technology, and users.
From the first whiteboard session to a polished, tested interface. I handle the full design process for digital products and responsive web experiences that actually work.
I build systems, identities, and visual languages that teams can own, maintain, and grow without losing coherence.
From content direction and social media strategy to visual storytelling and team mentoring, I help brands communicate with intention.
25+ years across enterprise, editorial, consulting, and creative industries.
Leading digital transformation strategy for SMEs, from UX/UI audits and brand identity to social media strategy and performance analytics.
Delivered scalable digital solutions for 60,000+ employees across 7 global business units.
Co-led the BA Design Community & Studio and created Design Sagas, a behavioral learning framework built from scratch with zero budget.
Sole designer partnered with PMs and engineering teams, conducting stakeholder interviews and on-site discovery sessions to translate business needs into design solutions. (Concurrent with Editorial Atlántida role).
Directed digital art across 25+ high-traffic media platforms, collaborating with cross-functional teams in design, marketing, content, and IT.
End-to-end visual identity and experiential design for internationally touring shows across Europe, the Americas, and Asia, including major arena and stadium productions. (Freelance, parallel to other roles throughout career)
I'd love to hear about your next product, team, or transformation project —
whether you need a strategic partner, a hands-on designer, or both.
Available for consulting, senior roles, and collaborations.
Remote, hybrid, or on-site across Europe. Open to relocation.
